At A Glance
- SEO boosts visibility for mortgage lenders and brings in more leads.
- Targeting the right keywords is key—millions search for mortgage terms monthly.
- Top keywords include “Mortgage Calculator,” “Refinance Rates,” and “Best Mortgage Lenders.”
- Free SEO reports help improve rankings and attract more clients.
Bring More People to Your Website & Get Better Google Rankings
Hoping more people find your mortgage business when they search online? The right keywords can help you show up on Google, increase traffic, and get more leads. With smart SEO, you can reach people searching for home loans, refinancing, and mortgage rates.
Get a Free SEO Check-Up Today!
Why SEO Matters For Mortgage Lenders
Did you know that 92% of people start their online journey with a search? The first result on Google gets the most attention, with about 28% of people clicking on it. But websites on the second page barely get seen. That’s why it’s so essential for your mortgage business to appear on page one.
Additional Read: See How A and N Mortgage Saw a 300% Increase In Users
Popular Mortgage Keywords To Use
Choosing the right keywords makes it easier for people to discover your business. In 2025, over 355,000 people in the U.S. search for mortgage lenders every month. These keywords can boost your site’s traffic and bring you more clients, from home loan rates to VA loans.
These are some of the best keywords you should focus on:
| Keyword | Volume | Competition |
| 30-Year Mortgage Calculator | 9.9K | High |
| Mortgage Rates | 8L | High |
| Mortgage Company | 8.8K | High |
| Commercial Mortgage Calculator | 8.1K | Low |
| Refinance Mortgage Calculator | 8.1K | Medium |
| New Houses For Sale Near Me | 8.1K | High |
| Commercial Real Estate Agent | 8.1K | Low |
| Reverse Mortgage | 6.2K | Medium |
| Mortgage Preapproval | 5.4K | Medium |
| Current Mortgage Rates | 3L | High |
| Mortgage Calculator | 33L | High |
| Mortgage Rate Calculator | 33.1K | High |
| Best Mortgage Refinance | 3.6K | Medium |
| Refinance Rates | 27K | Medium |
| Mortgage Broker | 27K | Medium |
| Best Mortgage Rates | 27K | High |
| Mortgage Broker | 27.1K | Medium |
| Mortgage Refinance Rates | 22.2L | Medium |
| Veterans Loans | 2.9K | High |
| Mortgage Interest Rates | 2.46L | High |
| How Much House Can I Afford | 2.01L | Medium |
| Best Mortgage Lenders | 18.1K | Medium |
| How To Buy A House | 18.1K | Low |
| 30-Year Mortgage Rates | 1.65L | High |
| Fha Loan | 1.3L | Medium |
| Fha Loan Qualification Requirements | 880 | Medium |
| Cost Of Selling A House Calculator | 880 | Low |
| Mortgage Specialist | 590 | Medium |
| Second Home Financing Rates | 480 | Medium |
| Fha Self Sufficiency Test | 390 | Low |
| Jumbo Loan Limit 2025 | 270 | Medium |
| Mortgage Companies In Chicago, IL | 170 | Low |
| Mortgage Questions | 170 | Medium |
| Qualify For VA Loans | 170 | Medium |
| When Can I Pay Off My Mortgage | 140 | Medium |
| How To Pay Off A House Early | 140 | Medium |
| Local Mortgage Brokers Near Me | 90 | Medium |
| Home Loan Pre-Approval Checklist | 90 | Low |
Additional Read: Discover Local Keywords: Your DIY Handbook for Effective Keyword Research
Want More Leads From Google?
Get a free SEO report just for your mortgage business. At YourPortal Online, we’ll show you how your site is doing and give tips to help you rank higher and reach more customers.
