Top 13 Paid Media Trends That Will Revolutionize Your Strategy In 2023

Step into the future of marketing with the latest digital innovations and trends. Despite budget cuts caused by the pandemic, companies are finding powerful and affordable ways to engage their audience.

In this article, we will explore the top trends and strategies to leverage in 2023 and beyond. Get ready to revolutionize your marketing approach and thrive in the digital advertising landscape.

Here are the top 13 paid media trends should watch and leverage in 2023:

1. Unlock the Potential of Local Targeting: The Key to Reaching Your Ideal Audience
2. Revolutionize Your Marketing: Say Goodbye to Funnel and Hello to Flywheel!
3. Unlock the Power of Machine Learning in Marketing: Enhancing Strategies and Maximizing ROI with Google Ads
4. Unlocking the Power of Ad Optimization: Discover the Key to Maximizing ROI on Google and Facebook
5. Embrace the Future of Digital Marketing: Alternatives to Third-Party Cookies
6. Tap into New Advertising Platforms for Targeted Reach:
7. Embrace Voice and Visuals in Search Advertising:
8. Simplify and Optimize PPC Advertising with Automation:
9. Reach More Customers With Smart Segmentation and Google AdMob
10. Reach More Customers With Smart Segmentation and Google AdMob
11. Unlock the Potential of Extended Reality in Your Paid Media Strategies
12. Adapt Your Strategies with Responsive Search Ads
13. Strengthen Your Brand with Integrated Organic and Paid Media Strategies

1. Unlock the Potential of Local Targeting: The Key to Reaching Your Ideal Audience

Discover the two real estate trends reshaping the marketing industry: second-tier cities and the booming crib economy. As more people seek the charm and tranquility of suburban living, localization becomes essential. Plus, with the rise of remote work, marketing strategies must adapt to the “work from home” reality.

Second-tier cities are the hotspots for a new wave of residents. The COVID-19 pandemic has accelerated this trend, prompting a rush from crowded cities to peaceful countryside communities. As a result, there has been a skyrocketing demand for residential properties, leading to a record-breaking increase in house sales in the United States.

To reach these new audiences effectively, brands must tailor their marketing and communication strategies to their recent locations. Studies reveal that two-thirds of consumers prefer neighborhood stores, making fresh placement and pricing plans crucial. Building a highly localized paid campaign is now critical for success. Our team of paid search experts specializes in local targeting and audience segmentation, ensuring you leverage this trend and achieve the best return on ad spend (ROAS).

Take advantage of the opportunity to tap into the immense potential of local targeting. Contact us today to optimize your marketing efforts and reach your ideal audience in these evolving times.

2. Revolutionize Your Marketing: Say Goodbye to Funnel and Hello to Flywheel!

The traditional funnel marketing model is a thing of the past. It focused on attracting one-time customers, leaving brand loyalty in the dust. But now, the game has changed.

We are introducing the flywheel marketing model. This game-changing approach keeps customers happy and loyal. It engages them to come back for more, time and time again. How? By employing customer-focused strategies like personalized content, blogs, and in-person activities.

But it doesn’t stop there. The key to success with the flywheel is maximizing impact. Think of inbound marketing, paid advertising, freemium models, and frictionless selling. These strategies and campaigns will take your business to new heights.

But wait, there’s more. The flywheel also shines when it comes to expanding your customer base. Word-of-mouth marketing is still the most effective way to reach new customers. The flywheel technique effortlessly turns customers into brand advocates. Satisfied consumers will shout your praises to their friends, family, and colleagues.

Ready for even greater visibility? We’ve got you covered. Leverage new paid advertising strategies to showcase user-generated content, reviews, and more. You can even turn your customers into affiliates or advocates through referral-based marketing.

Take advantage of the flywheel revolution. Let our marketing experts guide you toward success.

3. Unlock the Power of Machine Learning in Marketing: Enhancing Strategies and Maximizing ROI with Google Ads

Discover the game-changing potential of machine learning in marketing. Google Ads offers a range of options that can revolutionize your paid media efforts. While traditionally seen as an external service, machine learning can benefit businesses of all types and sizes, helping you implement and enhance your marketing strategies.

Introducing “Smart” Services: Navigating Ad Targeting Complexity for Maximum Results

Google has recently upgraded its services to be “Smart,” aiming to simplify ad targeting complexities and maximize return on investment. These services are designed to assist companies in achieving their goals while also maintaining Google’s ad revenue. However, it’s crucial to approach specific applications with caution as they tend to overstep their role. For example, Smart Goals in Analytics estimate campaign success independently, depriving you of the freedom to decide what constitutes a good result.

Leverage Smart Features Without Sacrificing Control Over Your Marketing Campaigns

While innovative features aim to simplify Google Ads for small businesses, they can reduce insights and control over campaigns. Fortunately, our paid search experts can help you leverage these tools effectively. Benefit from valuable insights without compromising your control over marketing campaigns.

Unleashing the Power of Smart Bidding for Large Product Inventories on Google Shopping

Google recently introduced Smart Bidding, a groundbreaking update streamlining bid management for extensive product inventories on Google Shopping. In an informative article by Precis Agency, discover how this innovative service works and gain practical tips for optimizing inventory efficiency. White Shark Media also provides in-depth analysis techniques for marketers to grasp better and harness the power of machine learning.

Embrace Machine Learning: Fueling Marketing Success at Every Stage of the Customer Journey

Machine learning, predictive modeling, and AI solutions are not just the future of marketing; they are essential channels for companies of all sizes. These technologies deliver immense value at each customer journey stage, empowering your marketing efforts and driving unparalleled results.

4. Unlocking the Power of Ad Optimization: Discover the Key to Maximizing ROI on Google and Facebook

Attention consumer brands! Did you know that over two-thirds of your digital ad budget goes to Google and Facebook? It’s time to prioritize optimizing your content on these platforms for maximum impact. But here’s the catch – studies reveal that only 9% of marketers can accurately predict how a 10% change in marketing spend affects their campaigns.

Luckily, there’s a solution. Google Ads has rolled out new features to help you target specific audiences more effectively. Imagine being able to specify age groups, household income, and preferences for your ads. You can even exclude irrelevant audiences! By layering audiences on top of each other, you can create highly targeted campaigns that bring exponential growth and valuable customer insights.

But that’s not all. Social media is also a goldmine for reaching your target audience. With an astonishing 520 million new users joining social media in the first half of 2021 alone, it’s clear that social networks are booming. Take advantage of this marketing trend! By leveraging the power of influencers and tapping into a range of targeting tools, you can generate better results and raise brand awareness like never before.

It’s time to dominate all channels and increase your brand’s visibility. Our paid media experts at Growth Collective are here to help you unlock the full potential of ad optimization and achieve unparalleled success on Google, Facebook, and beyond.

5. Embrace the Future of Digital Marketing: Alternatives to Third-Party Cookies

Discover the latest strategies for targeting your audience effectively and ethically. With Google’s announcement, the era of third-party cookies is ending. But fear not. Alternative tools can help you gather valuable data and maintain customer privacy. Explore options like first-party data, Google’s Privacy Sandbox, or FLoC for personalized targeting. Take advantage of this opportunity to adapt your marketing strategy and ensure brand satisfaction and loyalty.

6. Harness the Power of Video Marketing: The Ultimate Marketing Tool

Unlock the full potential of video advertising to supercharge your marketing campaigns. Join the growing trend of utilizing video content to engage customers and drive conversions. With 90% of people relying on videos to make purchasing decisions, it’s clear that video is the way forward. Boost website engagement by up to 88% and increase conversions by up to 80%. Seamlessly integrate video into your marketing strategy, whether through YouTube ads, social media platforms, or streaming services like Netflix and Hulu. Take advantage of the opportunity to captivate your audience with compelling video content.

7. Tap into New Advertising Platforms for Targeted Reach:

Don’t limit your advertising efforts to Bing, Facebook, and Google. New platforms are emerging that offer more tailored audiences for your brand. One example is Amazon Ads, which are gaining popularity among e-commerce brands. Unlike Facebook and Google, Amazon targets customers ready to buy, giving you direct access to a valuable audience further along in the sales funnel. Please don’t underestimate the benefits of Microsoft Bing, as it reaches decision-makers in the B2B market. Microsoft is expanding its audience network, opening up new opportunities for your business.

8. Embrace Voice and Visuals in Search Advertising:

The way customers search for information is changing. Voice search is expected to generate $40 billion in sales and be used by 50% of customers in 2022. With 8 billion voice assistants projected to be in use by 2023, optimizing your paid media strategies for voice search is essential. Incorporate long-tail keywords for local searches and focus on conversational and question-based keywords. Additionally, visual search is rising, so consider adding a video catalog of your products to your website to stay ahead.

9. Simplify and Optimize PPC Advertising with Automation:

PPC advertising remains a powerful tool, but the process has been complex. The future of PPC lies in AI automation. Companies will utilize automation to test and optimize their ads before launching them to customers. These enhance CPC and help identify the strategies that yield the best results for specific business goals. Automation can even stop underperforming ads and allocate a budget to high-performing systems. While automation is a game-changer, it still requires human professionals for tasks like copywriting and generating results.

10. Reach More Customers with Smart Segmentation and Google AdMob

Expand your reach and maximize your advertising potential with Google AdMob’s intelligent analytics and reporting features. With mobile apps projected to generate $490 billion in revenue by 2023, there’s never been a better time to tap into this advertising solution. Get instant alerts on changes to key metrics and take control of where your ads are displayed. Discover the power of Rewarded Ads and user engagement cards to engage, convert, and drive customer action. Take advantage of the new opportunities in the evolving mobile world.

11. Unlock the Potential of Extended Reality in Your Paid Media Strategies

Immerse your customers in unique experiences and gain valuable insights into virtual and augmented reality. Discover how wearable devices and eye-tracking technology can better understand your customers’ interests. Use this knowledge to plan future paid media strategies and create engaging 360-degree video ads. Learn from the success of brands like New Balance, who used immersive ads to educate and captivate customers. Stay ahead of the curve and leverage the power of extended reality.

12. Adapt Your Strategies with Responsive Search Ads

Say goodbye to static ads and embrace the dynamic nature of responsive search ads. As traditional expanded text ads fade out, it’s time to embrace this new era of personalized advertising. Create a range of headlines and descriptions, and let Google dynamically present the most relevant content to each user. Diversify your ad sets effortlessly and potentially reach a more engaged audience. Master the art of responsive ads and optimize for click-through rates. It’s time to elevate your paid media game.

13. Strengthen Your Brand with Integrated Organic and Paid Media Strategies

In today’s multi-channel world, enhancing the connection between your organic assets and paid media strategies is essential. Integrate your SEO and PPC campaigns to maximize results and align keywords effectively. However, don’t stop there. Consider leveraging owned media and earned media to boost your credibility and strengthen your brand presence. A well-rounded, multi-channel strategy is crucial to connect with customers and inspire purchasing decisions. Make the most of your organic and paid media synergy.

All in all, 2023 is set to be a critical year for digital marketing. With the abundance of trends and strategies available, it’s easy to get overwhelmed or miss out on opportunities. To ensure that your brand stays ahead of the competition and adequately prepares for the future, find someone who understands the current landscape and can offer valuable advice in order to help you create an effective digital advertising plan. Leverage our expertise at YourPortal to make sure that you capture every opportunity that comes your way. Visit our blog for more expert tips and tricks or contact us today so we can start helping you revolutionize your marketing approach!