Professional Search Engine Optimization


The client has been a “Spring Break and Student Travel” industry leader for over 30 years located in Woburn, Massachusetts. The client’s expectations were for us to build brand value, increase conversion rates, bring more organic traffic, and increased visibility in Google search rankings.


When we began our SEO campaign, the website had received minimal traffic and a low conversion rate despite extensive content such as YouTube videos and blogs. The lack of strategic use for these resources was resulting in poor rankings on important keywords limiting potential customers’ exposure to their brand!

A Focused Strategy

  • Targeted audiences
  • Targeted channels
  • Content that resonates
  • Relevant Search terms
  • Adressing pain points

  • Identifying quick wins with the help of comprehensive keyword research and mapping.
  • Improving the existing website content with content audits.
  • Optimized meta tags for all the pages and alt text for the images.
  • Optimized YouTube video titles and descriptions with appropriate links and hashtags.
  • Adding a dedicated FAQ page to the website.
  • Link building, internal linking, citation building, content syndication, and strategic link placement on niche relevant websites.


Since we started optimizing the website, the site has seen tremendous growth in business-related keyword rankings on Google.

40 (previously 2)

Total keywords ranking in
the top 3 positions

70 (previously 10)

Total keywords in
the top 10


Total keywords in
the top 30

Page One Rankings

We are delighted to say that after implementing our SEO strategy and optimization techniques, along with content marketing the client is now ranking on page 1 of Google for high-value keywords such as…

  • In-Depth Keyword Research
  • Targeted Content Curation / Design
  • Improved Blog Post Content
  • Built Internal Site Links
  • Optimized Page Headings/Titles/Descriptions
  • Optimized YouTube Videos
  • Built Comprehensive Links

Improvement Highlights

The number of users coming from Google has increased 13x since we took over this project!

100% increase in goal coversion rate

100% increase in numbers of goals completed

12000% increase in new users

12000% increase in total organic users

Impressive Results

We also achieved 4x increase in the number of website users coming from Google compared to what the client was getting prior to working with YourPortal. The improvements we made with keywords are illustrated in the tables below, with highly competitive keywords delivering great results. Many of these keywords were not ranking at the start of this project!

A Local

We designed a strategic campaign to help increase calls, business profile interactions, and views on Google Maps. Our plan also resulted in an overall better user experience for customers which led them to interact more often with the company’s website as well.

339% increase in GMB profile visibility in Google Search

396% increase in GMB profile visibility in Google Maps.

About Us

In 2011, the YourPortal story began. Many business owners were dealing with outdated websites and disorganized daily marketing processes. There was a shortage of affordable marketing experts who specialized in web design and digital marketing and that is why we built YourPortal. Built by an entrepreneurial team for the benefit of small to medium- sized businesses, YourPortal accelerates your online growth.Our team has 30+ combined years of experience working in industries like design, digital marketing, and sales. We use this experience to analyze your business and then apply digital marketing tactics to help increase your bottom line. Contact us today and learn how we will improve your online presence.

Request a Free
SEO Consultation

  • Outperform your competition
  • Improve your ROI
  • Obtain higher qualified traffic
  • Outperform your competition
  • Improve your ROI
  • Obtain higher qualified traffic