Designing a website for your company is one of the most crucial components of running a successful business. Having an outdated website can make your company look unprofessional and at times unreliable.
Studies have shown that nearly 38% of users will stop engaging with a website if it’s unattractive. So if you have a website for your business but you’re not seeing the results you’d like, then it may be time for a website redesign.
A website redesign is when you take a website you currently have and change different aspects to improve it. In this article, we’ll discuss what to look for in an outdated website and how you can redesign your website at an affordable price with YourPortal.
Your Existing Design
The first thing we’re going to talk about is your existing website design. How does it look? Does it look like it could use an upgrade? If your website has outdated information, old coding or it just looks like it’s from the year 2000, it’s time to consider an update.
Here at YourPortalOnline.com, we provide you with a visual analysis of your website to make sure it’s up to date with current trends. As part of our low-cost website redesign for local businesses, we ensure you get an updated design that fits with modern trends.
Analyzing Traffic Behavior
Need help getting more users to your website? Sometimes, when you’re trying to design your website to drive traffic the problem is more deeply rooted than just the way the website looks. And in that case, you’ll need to figure out what your traffic is doing when they land on your site.
So another thing we do at YourPortal is to take a look at how your site is designed from a user’s standpoint to assess if the flow of your website is conducive to your sales goals.
What are your online sales or leads like? Along with traffic flow analysis, we also analyze your sales/leads funnel. Your website should help generate both leads and sales.
Analyzing your site from a marketing sales perspective provides us with insights to consider when planning the website redesign. A successful redesign should lead to an improvement in conversions.
Checking Website Content
Do you have quality, crawlable content on your site? Having quality content on your website is one of the major keys to getting found on the internet. Producing good content on a regular basis helps to improve the flow of traffic as well as clicks on the site, calls to your business and leads and sales.
Part of our low-cost website redesign for local businesses involves checking your existing content. We look to see if it’s actually engaging or useful to the user. If it isn’t, then we’ll help you produce new content that will benefit your business.
We check to see if you’re using the right keywords and if you’re following the best SEO practices.
Filling your site with spammy or incorrect keywords can seem like a good idea, but in all actuality, it will hinder your chances of ranking in the search engines.
Building A User-Friendly Website
The user experience is very important on your website. If your layout is hard to navigate, there’s no search bar to find what you’re looking for, or the menus don’t work when you click them then people aren’t going to want to use your site.
When we look at your website, we test it to see how user-friendly it is. If it isn’t, these insights become a central focus of the redesign process. You want your website to be easy to navigate and easy-to-use.
Search Engine Optimization
We touched upon search engine optimization (SEO) briefly when discussing the content of your site, but your entire website has to be search engine friendly. A search engine friendly site is built to be easy for search engines to crawl through, find the information they need, and rank it in the results.
People think SEO is all about keywords, but keywords are only one aspect of the equation. Aside from keywords, we also look at the titles and metatags, content, speed optimization, image optimization, sitemap creation and everything else that influences the search engine’s performance.
The bottom line is that your website needs to perform well in search engines or hardly anyone will find it. The first four search results get over 40% of clicks, which indicates how vital it is to be in those top ranking spots. With a simple redesign of your site and some basic SEO enhancements, you can fill these ranking places for relevant searches.
When we analyze this data, we don’t just look at desktop searches. We also consider other forms of search engines such as mobile searches, voice search, and so on. In today’s modern world, it’s important to design a website that is appealing to all forms of search.
Websites On Mobile Devices
These days, almost everyone has a mobile device, and they use it to search the internet. As a result, it’s imperative that your website design functions well across all mobile devices. Studies show that 8 out of 10 consumers leave a site if it doesn’t display correctly on their mobile device.
In theory, you’re losing 80% of your mobile traffic just because your website design isn’t responsive. A significant part of our process involves redesigning your site so it’s more mobile-friendly.
Do you know how well your competitors are doing? When we redesign your website we conduct something called competitive analysis. So in simpler terms, we take a look at what your competitors are doing.
During this competitive analysis, we look at their sales, how long people are staying on their sites, and what keywords they’ve had the most success with. In doing this, we build a framework for a successful website in your industry.
Does Your Site Have A Sales Strategy?
If your answer is no, then you need a website redesign. A website should be built around a sales strategy that pushes users through a sales funnel. When someone lands on your site, you should have things in place that influence their journey and end with them buying something or becoming a lead.
With the help of our website redesign service, our experts will build a sales strategy into your site. From here, you will start to see an increase in traffic, leads, and sales.
All in all, having a website redesigned can be incredibly beneficial for your business. If you are experiencing difficulty getting people to engage with your site and or are struggling to generate leads/sales, then a website redesigning service is right for you.
When carrying out a website redesign, we take a look at all aspects of your site – from traffic behavior to the keywords you use and the design and layout. Having a good website means more user engagement, more leads, more sales, and more visibility.
Are you going to let something as simple as poor website design harm your business, or will you invest in affordable website redesign services to give you the boost you need? Contact us today to see how we can help you redesign your website.