Professional Search Engine Optimization
Our Client
RxSun is a reputable solar energy company providing solar power to homeowners in Illinois, Michigan, Wisconsin, and Florida.
The Challenge
The residential solar industry is highly competitive, with numerous popular search terms attracting significant monthly searches. Although RxSun had already established its presence in the market, the company sought assistance connecting with new customers online in Illinois, Michigan, Wisconsin, and Florida.
A Focused Strategy
- In-depth keyword research for the solar industry
- Tailored content creation to improve relevance in each location
- Created educational blogs to build trust and position RxSun as an authoritative figure
- Optimized internal linking between the website pages
- Optimized titles, headings, and descriptions to improve search rankings and relevance
- Comprehensive, high-quality link building
Proven Results: Turning Visitors Into Customers
Significant Increase in Lead Forms: We helped the client connect with more potential customers by increasing the number of completed lead forms.
- 1,236 leads converted into calls through automation
- 642 form submissions for Home Solar Assessments
- 365 leads from the Free Solar Quote form
Enhanced Goal Conversions: Our campaign boosted conversions through forms, emails, and phone calls.
- 124 clicks on the Free Quote button
- 18 email inquiries from the website
- 13 phone calls from the website
These results show how our efforts turned website traffic into valuable leads,helping RxSun grow and enabling customers to take the next step.
Rapid Improvements In Website Visibility
After implementing a tailored SEO strategy to optimize the website, our client's keyword rankings showed remarkable improvement, leading to a substantial increase in high-quality traffic.
| Keyword Ranking | Start of the Project | After Our SEO Work |
|---|---|---|
| Keywords In The Top 3 | 4 | 13 |
| Keywords In The Top 5 | 6 | 16 |
Page One Rankings
Our SEO and content strategy significantly boosted our client's keyword rankings, placing many high-volume keywords on page one. Here's a summary of the improvements for each key keyword, illustrating how we helped them achieve top positions and attract valuable traffic.
Improvement Highlights
When we compared the current statistics to when we first started the project, we saw that the number of users coming from Google had increased by almost 4x.
91.6% increase in new users
203.9% increase in direct users
266.66% increase in organic users
800% increase in goal completed
The website user base has increased to nearly five times its original size.
Remarkable Surge in Search Results: Clicks and Impressions Soar!
Our client experienced exceptional growth, as shown in their Google Search Console metrics. The total number of clicks skyrocketed to 1.08k, up from 627, indicating a significant increase in website traffic.
Total impressions also rose to 67k from 48.9k, reflecting enhanced visibility in search results. These impressive outcomes demonstrate the effectiveness of our SEO strategies in driving traffic and improving the client’s online presence.
Local SEO Campaign Results
Our targeted campaign significantly boosted the client’s local and organic visibility, resulting in increased calls, website traffic, and requests for directions to the business. This strategy strengthened its presence on Google Maps and search results, making it easier for customers to discover and interact with the company online.
RxSun.com saw a 4x increase in visibility on mobile maps, meaning more users found their location and services on mobile devices. There was also a 2x increase in visibility in mobile search results, indicating that the client’s business appeared more frequently for relevant keywords. These gains demonstrate how our strategies effectively connected the client with more users on mobile platforms.
Our client experienced a remarkable 4.8x increase in business impressions on Google Maps, meaning more users found their listing for local services. There was also a 1.8x increase in business impressions on Google Search, indicating the client’s business appeared more frequently in search results. These significant gains demonstrate the effectiveness of our marketing strategies in boosting the client’s online visibility and attracting more potential customers.
RxSun.com Achieves
Top Ranking in Local Searches
We’re thrilled to share some impressive results from our geogrid analysis for our client. They have achieved the top position for key local keywords, capturing nearly 100% share of voice (SoLV). This means our client consistently appears at the forefront of search results whenever users search for these terms. This strong visibility in local searches has helped to significantly boost their presence and attract more customers within the community.
Keyword- residential solar system financing
Keyword- solar roof installation
Keyword- residential solar panel installation
Keyword- solar energy consultant
Keyword- solar panel installation
Testimonial
The YourPortal Team is the best in the business! Ryan, Nimbe, Mariano, William, and the whole team are great at what they do. They gave me a real-world explanation of what I needed and what I didn’t. I never felt like I was being sold, but rather that I had a partner for my business. Ryan was able to clearly show me how investing in certain tools would be benefit and how it would be measured monthly. I highly recommend YourPortal.
– Chris Gersch
About Us
Back in 2011, business owners were struggling with outdated websites and chaotic marketing processes. Affordable, specialized digital marketing experts were hard to come by, and that’s where YourPortal stepped in.
We built YourPortal with one goal in mind: to fuel the growth of small and medium-sized businesses. Our entrepreneurial team has over 30 years of combined experience in strategy, design, digital marketing, and sales, enabling us to transform your online presence and drive real results. Whether it’s building a strong website, implementing a smart marketing strategy, or boosting revenue, we’re here to help you succeed.
Let us fast-track your online growth. Reach out today, and let’s create something extraordinary together.
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SEO Consultation
- Outperform your competition
- Improve your ROI
- Obtain higher qualified traffic
- Outperform your competition
- Improve your ROI
- Obtain higher qualified traffic