Explosive Growth in Mental Health Website Visibility
How YourPortal Helped Best Therapies Boost Client Bookings by 45% with SEO That Works
Our Client
Best Therapies is an inclusive psychotherapy practice based in Chicago. Their licensed therapists offer affirming, trauma-informed care to individuals, couples, and families specializing in LGBTQ+ mental health, neurodiversity, and relationship therapy. They strive to create a safe and welcoming space for growth and healing throughout Illinois.
The Challenge
Despite offering high-value, specialized care, Best Therapies faced significant digital challenges:
- Their website lacked visibility in local searches, especially for individual location pages
- Content didn’t connect with niche audience segments such as LGBTQ+ or neurodiverse clients.
- Highly specialized services were not being discovered by people actively seeking care.
- Online bookings were inconsistent and unpredictable.
In a saturated Chicago therapy market, Best Therapies needed to cut through the noise to connect with clients who needed their services the most.
A Focused Strategy
To address these challenges, we developed a data-driven SEO roadmap that included:
- Local SEO Optimization for Multiple Locations
- Targeted Content Enhancements tailored to niche audiences
- Technical SEO Improvements (site speed, accessibility, mobile performance)
- Strategic Content Marketing to reach high-intent searchers
Rapid Improvements in Mental Health Website Visibility
Best Therapies experienced a rapid surge in visibility and performance.
Page One Ranking
Since the beginning of this project, we have achieved impressive results. Important keywords that did not previously rank are now appearing on Google.
Rank 1st
Alternative Relationship Therapy
Birth Trauma Therapy Chicago
Rank 2nd
Best Psychotherapist In Chicago Religious Trauma Counseling Chicago
Rank 3rd
Chicago BDSM Providers Polyamory Couples Therapy Top Therapists In Chicago Therapists For Medical Professionals
Impressive Results
Traffic Surge That Drives Results
A 3,103% spike in organic users and 2,670% growth in new visitors prove the SEO strategy didn't just bring more clicks, it brought the right audience. The 973% rise in direct traffic shows stronger brand recognition and user trust.
For Engagement & Bounce Rate
This also resulted in a 26.2% decrease in bounce rate from organic traffic, indicating that visitors stayed longer, explored more pages, and were more engaged overall.
- 26.2% decrease in bounce rate from organic traffic
- 32% reduction in overall site bounce rate
See How Best Therapies' Engagement is Skyrocketing
Since launch, the website has consistently attracted a growing stream of new and returning visitors.
This growth highlights the effectiveness of YourPortal’s SEO and content efforts in building a highly engaged, loyal audience seeking mental health services.
Significant Growth in
Search Visibility
More than double the impressions from 31.6K to 72.7K means Best Therapies is showing up more often in searches. Combined with a steady rise in clicks, this signals stronger visibility and relevance across both desktop and mobile search.
Visibility gains across desktop.
Local SEO Campaign
Health Support
Getting Found: 93x More Visibility in Local Searches
From November 1, 2022, to April 30, 2025, Best Therapies experienced exceptional growth in local visibility, making it significantly easier for individuals seeking mental health support to discover them online.
Local Search Highlights:
- +9,219% Business Impressions from Mobile Search (17.1K)
- +2,752% Business Impressions from Mobile Maps (3.6K)
This explosive local visibility helped Best Therapies dominate mobile search and map listings, the key entry points for nearby clients seeking therapy services.
Local Engagement Metrics: Turning Visibility Into Action
The visibility surge wasn’t just for show; it translated into real engagement and client interaction:
- 2,800 Website Clicks (+3,217%)
- 1,600 Direction Requests (+3,028%)
- 246 Call Clicks (+4,000%)
- 6 Business Conversations (+100%)
These results show clear momentum from impressions to meaningful client actions, driving measurable growth in Best Therapies’ local client acquisition.
Our Client Achieved Top Local Search Visibility
Best Therapies now ranks at the top for highly competitive and niche search terms, ensuring they appear prominently in Google’s Local Map Pack results. This has helped them connect with more individuals actively seeking specialized mental health support in Chicago.
Top-Ranking Keywords:
Kink Therapist
Top Couples Therapy
Psychologists in Chicago
Chicago Best Therapy
Keywords in Local Map Pack
About Us
Back in 2011, business owners were struggling with outdated websites and chaotic marketing processes. Affordable, specialized digital marketing experts were hard to come by, and that’s where YourPortal stepped in.
We built YourPortal with one goal in mind: to fuel the growth of small and medium-sized businesses. Our entrepreneurial team has over 30 years of combined experience in strategy, design, digital marketing, and sales, enabling us to transform your online presence and drive real results. Whether it’s building a strong website, implementing a smart marketing strategy, or boosting revenue, we’re here to help you succeed.
Let us fast-track your online growth. Reach out today, and let’s create something extraordinary together.
Ready to Grow Like
Best Therapies?
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Let’s build your visibility, attract high-value leads, and help your business thrive.
- Outperform your competition
- Improve your ROI
- Attract more qualified traffic