Facebook’s Publishing and Ad tools Best Practices

Sometimes the best ways to reach your target audience on Facebook are totally different than what you think. Your Facebook marketing tactics may totally change after absorbing the insights below. Here are 8 tips from an article by one of our favorite marketing bloggers, Neil Patel, outlining best practices for your bar or business’posting activity.

The best time to post is between 10 PM and midnight of your audience’s local time.

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Posts with questions and images get the most engagement.

Here are the most popular post types:

  1. Questions
  2. Image posts
  3. Videos
  4. Links
  5. Giveaways
  6. Coupons/Discounts

And an graph that represents their popularity:

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The best day to post is Sunday.

For the same reason as the optimal 10pm post time, which is that less of your competitors are engaged in marketing actives on a Sunday, especially when the bar rush weekend has just concluded. But that doesn’t mean you shouldn’t get a jump on the next weekends crowds!

Posts that link to articles between 1,000-3,000 words get the most interaction.

It’s the perfect length for users that want to read a blog by someone who is knowledgeable on the topic without spending 20-30 minutes doing so!

Short post descriptions get the most interaction (clicks and comments) by far.

Like the guideline above, this speaks to both how much time a user wants to spend reading and the reason why they are on Facebook in the first place. You visit Facebook to scroll quickly and gather information directly, not to discern important qualities of that information by examining it indepth. If a user wants to read indpeth information they will click through to the articles, so make your description of that content short and direct to see the most success.

Directly embedded videos get over 6x the interaction of YouTube videos.

If you are marketing your business via video it’s pretty likely that you took that video yourself or had it made professionally. In this case, you’re in luck, because videos directly uploaded to Facebook are far more popular than videos shared via Youtube. Take the extra time and it is worth it!

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Images posted through Instagram get a 23% boost in engagement.

The surveys cannot directly explain this, but it is true nonetheless. Instagram photos uploaded to Facebook as well receive 23% more interactions than images uploaded directly to Facebook. Perhaps it is the corporate collaboration between Insta and Facebook that boosts these photos in your news feed algorithm, or a slew of other factors. All we know is, head to Instagram if you want to popularize a photo among Facebook friends/fans.

Posts with hashtags get less interaction than posts without hashtags.

This point is also a data mystery, but the data does not lie. Posts Without hashtags receive 34% more interaction than posts with hashtags.

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These are all backed by an insane amount of data, collected by BuzzSumo, and are great best practices to follow for Facebook marketing strategies. Remember what we said about facebook and social media in our Millenial Marketing Strategies post? Using one online marketing platform to its fullest potential is much more beneficial in terms of ROI than attempting to use many platforms basically. If you need help implementing these best practices on Facebook, contact solutions@yourportalonline.com/hospitality for more information on our industry consultations.

 

Patel, Neil. “How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts.” Web log post. Quicksprout. Quicksprout,LLC, 5 Feb. 2016. Web. 16 May 2016.